Research

Original data and open methods. When we publish a number, we show where it came from.

Data report
We Audited 187 Small-Business Websites. Half Have Pages Nothing Links To.
Original data from 187 real small-business websites: 50% have orphan pages, 75% over-optimize anchor text, and the smallest sites have the weakest structure. Small-business website statistics the big SEO studies don't cover — with method and limitations published.
August 16, 2026
Methodology
How We Measure AI Visibility — the Full Method, Published
Our complete AI search visibility measurement method, published: the frozen prompt set, three engines, three runs, strict rules, what gets reported monthly — and the limitations, stated plainly. Run it yourself before hiring anyone.
August 13, 2026
Sample engagement
The $118,000 Voicemail: AI After-Hours Intake for an Indianapolis HVAC Company
A sample AI engagement for a fictional Indianapolis HVAC contractor: phone-log analysis of a 31% missed-call rate, the labeled ROI model with its negative row, an intake system architecture, and a sub-nine-month payback.
August 13, 2026
Sample engagement
Drowning in Check Calls: AI Document Automation for an Indianapolis Freight Brokerage
A sample AI engagement for a fictional Indianapolis freight brokerage: an inbox where 72% of email is mechanical, the labeled automation model with its negative row, a three-part document system, and the capacity case that beats the labor case.
August 13, 2026
Sample engagement
From Four-Day Quotes to Four-Minute Quotes: A Sample AI Engagement, End to End
A complete AI engagement walkthrough on a fictional beverage manufacturer: the process map, the labeled ROI model, the sensitivity table with the row where the project loses money, the build architecture, and the measured payback.
August 13, 2026